Picking the Perfect Parcel: Development Insights

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Welcome to Build + Brand, a newsletter dedicated to exploring the art and strategy of commercial real estate development. Each issue dives into lessons learned, best practices, and real-world insights from our journey building purpose-built facilities—like our flagship ProTrade Garages™—while also sharing broader strategies that apply to developers, investors, and operators across the commercial real estate space. From site selection and construction tips to branding, tenant engagement, and maximizing property value, Build + Brand is here to give you the tools and inspiration to build smarter, brand stronger, and create spaces that truly work for both tenants and owners alike.

Featured Article

Even the best-designed building can fail if the site isn’t right. Site selection is often the single most important factor in a project’s long-term success. Factors like visibility, traffic flow, zoning, and nearby growth potential all contribute to whether your property will attract tenants and achieve sustainable returns.

• Key Site Selection Factors:

  1. Accessibility: Can tenants, customers, and deliveries easily reach the property? Consider traffic patterns, parking, and loading zones.

  2. Visibility: High-visibility locations often command higher rents and attract tenants faster.

  3. Zoning & Regulations: Ensure the property is zoned for your intended use, and understand permitting requirements upfront to avoid costly delays.

  4. Growth Potential: Look at population growth, nearby developments, and future infrastructure projects.

• ProTrade Garages Example: (What is ProTrade Garages?)
  Our Upstate, NY, site was chosen for its strategic access to main routes, ample room for multiple garage bays, and proximity to a large contractor base. These factors maximize tenant interest and long-term value.

• Site Scoring Tip:
  Create a simple spreadsheet scoring potential sites on access, visibility, zoning, and growth potential. Sites with the highest cumulative score are often the best investment.

Developer Insight: Even if a site meets all technical criteria, talk to potential tenants in the area. Local insight often reveals hidden opportunities or challenges that aren’t obvious on paper.

Spotlight: Building Your Own ProTrade Garage

Have you ever thought about owning a purpose-built mini-warehouse facility for contractors—one that combines functionality, durability, and a recognizable brand? ProTrade Garages makes that possible.

By investing in or branding your own Pro Trade Garage development, you can:

• Attract Reliable Tenants: Purpose-built, branded facilities appeal to contractors who need spaces designed for their workflow.

• Command Premium Returns: Branded properties often achieve higher rents, lower vacancies, and long-term value growth.

• Leverage a Proven Model: Our designs, layouts, and branding strategy are optimized for efficiency, tenant satisfaction, and investor ROI.

Whether you’re an investor looking for a new opportunity, or a property owner wanting to reimagine an existing facility, partnering with ProTrade Garages™ allows you to create a high-value asset while helping contractors operate more efficiently.

Next Step: Interested in learning how you can build, brand, and launch your own Pro Trade Garage? Let’s start a conversation and explore the possibilities.

Visual of the Day

Thanks for reading this edition of Build + Brand. We hope these insights and stories inspire you to think differently about commercial real estate development, purpose-built facilities, and branded spaces like ProTrade Garages™.

Want to dive deeper? Here are a few ways to stay connected and take action:

• Learn More: Explore our current and upcoming development projects.

• Get Involved: Interested in partnering or investing? Let’s start the conversation.

• Share Your Ideas: Have a development challenge or story to share? We’d love to hear from you.

Stay tuned for the next issue, where we’ll share more lessons, tips, and behind-the-scenes insights from the world of Build + Brand.